1. Anatomy of a High‑Converting Bullet
Every bullet should include:
Action verb to fire the imagination (e.g. “Cradles joints…”).
Outcome benefit to answer “what’s in it for me?” (e.g. “…in cloud‑soft grip”).
Emoji at the end as a visual stop‑signal (optional, e.g. 🌱).
Aim for 9–14 words, present tense, and one vivid adjective.
2. The Core Prompt Template
Use this as your starting point in ChatGPT or any LLM:
You are a senior DTC copywriter.
Write {n} benefit‑driven bullets for {product} targeting {audience}.
– Each bullet ≤ 14 words, starting with an active verb.
– Weave the keyword "{primary KW}" across the set.
– End each bullet with an emoji that evokes {emotion}.
Then ask the model: “Why it works?”
– Role primes style (senior copywriter).
– Word‑limit guardrails force clarity.
– Emoji cue injects a scroll stopper.
Example output for “Graphene Yoga Mat” might look like:
Cradles joints in cloud‑soft grip 🌱
Energizes every pose with anti‑slip traction 💪
3. Advanced Variations
Tweak the core prompt to handle different needs:
Objection‑buster tag (for high‑refund SKUs): add “Include one line answering the objection {objection}.”
LSI keyword rotation (for long‑tail SEO): add “Alternate between {KW list} across bullets.”
Multilingual bullets (for cross‑border traffic): add “Output bullets in Spanish + English.”
4. Bulk Generation Workflow (Airtable → GPT → Shopify)
Store your SKU data in Airtable.
Trigger a Zapier webhook for each row.
Zapier sends the SKU info into your prompt.
The model returns meta & bullets as JSON.
Push the JSON back to Shopify via the API.
5. Injecting Bullets Into the Dawn Theme
In your product template (under product__info), add:
{% if product.metafields.promo.bullets %} <ul class="benefit-bullets"> {{ product.metafields.promo.bullets | markdown }} </ul> {% endif %}
Now, whenever Airtable updates the bullets, your storefront updates instantly.
6. Testing & Iteration
Duplicate your product template as a B‑test.
Split traffic 50/50 with Shopify’s A/B testing app or Convert.
Run at least 1,000 sessions.
Keep the bullets if add‑to‑cart or session‑conversion rises by ≥ 5%.
Feed losing bullets back into the prompt with: “Tighten language, raise urgency, remove passive verbs.”
7. Common Mistakes & Quick Fixes
Over‑stuffing keywords → bullets sound robotic. Fix: Keep keyword density under 1.5%.
Feature lists instead of benefits → low dwell time. Fix: Always pair verbs with outcomes.
Wall of text → high mobile bounce. Fix: Limit to five bullets, keep them short.
8. Copy‑Paste Prompt Cheat‑Sheet
We’ve prepared 12 ready‑made prompts in a collapsible table for MDX—import them directly from our sheet.
9. Next Steps
🆓 Download the 50‑Prompt Sheet if you haven’t already.
✉️ Subscribe to Prompt Power‑Ups and get a new prompt template every Monday.
Happy converting!